Privacy Policy

Effective date:  28^th April 2021

This privacy policy (“Privacy Policy”) describes how and when Supercritical Tech Limited (“Supercritical”, “we”, “us” and/or “our”) collects, uses and shares your personal data when you use the website gosupercritical.com and/or communicate with Supercritical through another contact channel (collectively, the “Services”).

Supercritical with its address at 1st Floor, Buckhurst House, 42/44 Buckhurst Avenue, Sevenoaks, Kent, England, TN13 1LZ will be the controller of your personal data. We collect your personal data through your interaction with our Services. When you use our Services, you acknowledge that we will handle your personal data as described in this Privacy Policy, therefore we recommend that you read it carefully.

1. The personal data we collect from you

When you interact with our Services we may collect personal data when you submit it to us in the following ways:

• When you communicate with us through our services: we collect personal data when you provide it to us through our website or when you engage with us via another communication channel.
• Entering into agreement with us: when you enter into a contractual agreement with us we may collect certain details in respect of you or other representatives of your business.
• Account information: when you log into an account on our website, you will be asked to provide your name, email address, job role and password.
• Contact page: when you send us an enquiry via our contact page, we will collect your full name, email address and the details of your enquiry.
• Automated technologies: the servers hosting the website automatically record certain information about you when you use the website, including details of your domain name, IP address, operating system and browser. Supercritical may use this information to understand the manner in which pages of the website have been visited in order to monitor and improve the website. For further details please see the section on “Cookies” below.

2. How we use your personal data

Under applicable data protection laws, we are required to specify the legal basis under which we are allowed to process your personal data. Generally, we may process your personal data to perform our services to you, for the establishment, exercise or defence of legal claims or proceedings and to comply with our legal and regulatory obligations or for our legitimate interests. We may use your personal data as follows:

• to enable us to carry out our obligations arising from any contracts and to provide you with the information you request from us;
• to enable you to log in into your account on our website;
• to process any request or enquiry you make in connection with the products we feature or our Services generally; 
• to notify you about changes to our Services and provide you customer service; 
• to improve and monitor the quality of our Services; 
• to protect the security of and managing access to our premises, IT and communication systems, online platforms, website and other systems, preventing and detecting security threats, fraud or other criminal or malicious activities; 
• to comply with our legal and regulatory obligations and requests, including reporting to and/or being audited or investigated by national and international regulatory bodies; 
• to comply with court orders and to exercise and/or defend our legal rights;
• to understand how you visit our website, how you interact with us and to enrich your user experience, and to tailor your searches to your needs.  

If Supercritical intends on using any personal data in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use prior to or at the time at which the personal data is collected.

3. Cookies

(a)        Our use of cookies and other technologies

As many other websites, we use cookie technologies to collect data concerning the use of website and to improve our Services.

Cookies may be stored on your device and sent back to you when you use the Services a second time.  Through cookies, websites record the actions and preferences of users so as to prevent the user to enter them when the user returns to the website a second time or when the user browses another page of the same website. Users may also download on their devices cookies owned by websites and servers other than the site they are visiting at that time ("Third Party Cookies"). Some cookies are necessary for the technical functioning of the site; if you do not accept this type of cookie, some functionalities and features of the site may not be accessible.

There are different types of cookies, depending on their characteristics and functions, and they may be stored on the users’ devices for different periods of time: session cookies are erased at the end of each browsing session; persistent cookies can persist until the date predetermined by their owner.

Supercritical uses the following cookies on the website:

• Strictly necessary cookies: these cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. For example, authentication and security cookies are used to identify and recognize registered users and to enable them to gain access to requested content or features. Without these cookies, services you have asked for cannot be provided.
• Performance cookies: these are analytics and research cookies that allow us to collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. This helps us to improve the way the website works and allows us to test different ideas on the site.
• Functional cookies: these cookies allow our Site to remember the choices you make and your account preferences and to provide enhanced, more personal features. For example, these cookies will remember your log-in details.

Strictly necessary cookies are necessary to provide the website to you. We use such cookies without your prior consent. All other cookies are dropped after you have consented via the cookie banner on our website.

We may change our use of cookies over time, but our use of cookies will generally fall into the above categories. Please visit this page regularly so that you are aware of any changes.

Please pay attention to the fact that if you choose to disable certain cookies, even through the browser, the website may not work properly, and some of its features may not be available or may not work properly.

(b)        Opting out of cookies and other similar technologies

Users can select the cookies that they wish to enable, disable or delete (totally or partially) using the tools offered by the browser used. In any case, it should be noted that the disabling of technical / functional cookies could lead to a deterioration in the use of the site and that some services offered or some features of the site may not work properly or not be available, and that users may be asked to change or insert manually some information or preferences whenever they visit the site.

(c)        Third party cookies

• Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as "Google"). Google Analytics uses cookies to help a website to analyse how users use the website. The information generated by the cookie about your use of our website (including your IP address) will be transmitted and stored by Google on servers in the USA.

You can block the cookie’s collection of data regarding your use of this website (including your IP address) as well as the processing of this data by Google, by downloading and installing the browser add-on found under the following link: http://tools.google.com/dlpage/gaoptout?hl=en. As an alternative to the browser add-on, you can go to https://tools.google.com/dlpage/gaoptout in order to opt out from being tracked by Google Analytics within this website in the future. An opt-out cookie will be stored on your device, which means that you will have to click this link again if you delete your cookies.

• Mixpanel

To opt out of Mixpanel cookies please follow the details contained in the following link: https://help.mixpanel.com/hc/en-us/articles/360001113426-Opt-Out-of-Tracking

For more information on cookies and how they can be managed and deleted please visit http://www.allaboutcookies.org/ or http://www.networkadvertising.org/choices/.

4. Our disclosure of your personal data

We may share your personal data with the following:

• Third party service providers: Third parties who provide services to us have access to your personal data, for example, we engage providers of website analytics, hosting and cloud computing service and other IT services in addition to other administrative services.
• Administrative and legal reasons. We may disclose personal data as we deem necessary and appropriate under applicable laws, such as to comply with a subpoena, bankruptcy proceedings, or similar legal process; in response to lawful requests by public, governmental and regulatory authorities.
• Business transfers. We may disclose and transfer your information and data to a third party: (a) if we assign our rights regarding any of the information to a third party or (b) in connection with a corporate merger, consolidation, restructuring, sale of certain of our ownership interests, assets, or both, or other corporate change, including without limitation, during the course of any due diligence process.

5. Security measures

We make use of physical, technical and administrative measures to safeguard the information in our possession against loss, theft and unauthorized use, communication or modification of personal data. Please pay attention to the fact that, in any case, no transmission or storage of personal data can be guaranteed as 100% secure. Consequently, while committing ourselves to protect the information in our possession, we cannot guarantee or ensure the total security of any information that you send us.

6. Children

Our Services are not aimed at individuals under 18. If you are aware of the fact that a minor under 18 has given us your personal data, please contact us at: contact@gosupercritical.com.

We do not intentionally collect personal data from children under 18. If we are aware of the fact that a minor under 18 has given us his/her personal data, we will take the necessary measures to remove this information.

7. Amendments to this privacy policy

We may revise this Privacy Policy over time. The most recent version of the Privacy Policy will govern Supercritical's use of your personal data and will be available on the website: gosupercritical.com/privacy. We may make changes to this Privacy Policy in our sole discretion. By continuing to access or use our Services after any changes have become effective, you acknowledge the terms of the Privacy Policy as revised.

8. Data retention

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected and processed, in accordance with our retention policies, and in accordance with applicable laws or until you withdraw your consent (where applicable). To determine the appropriate retention period for your personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we use your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

9. Data transfers

Your personal data is stored on servers located in the United Kingdom and the European Economic Area.

10. Links to other websites

This Privacy Policy applies only to the Services. The Services may contain links to other websites not operated or controlled by Supercritical (the “Third Party Sites”). The policies and procedures we described here do not apply to the Third Party Sites. The links from the Services do not imply that Supercritical endorses or has reviewed the Third Party Sites. We suggest contacting those sites directly for information on their privacy policies.

11. Your rights

You may have the right to: (a) access the personal data we hold about you; (b) request we correct any inaccurate personal data we hold about you; (c) request we delete any personal data we hold about you; (d) restrict the processing of personal data we hold about you; (e) object to the processing of personal data we hold about you; (f) not be subjected to a decision based solely on automated processing, including profiling; and/or (f) receive any personal data we hold about you in a structured and commonly used machine readable format or have such personal data transmitted to another company.

Please note that we may ask you to verify your identity before responding to such requests.

Where you have been asked to consent to the processing of your personal data, you can withdraw consent, such as by contacting us using our contacts details below. Any withdrawal of consent will not affect the lawfulness of the processing based on your consent before the withdrawal. Please also note that where you withdraw consent, we will only stop processing your personal data that relates to the withdrawal of consent.

To exercise any of your rights in connection with your personal data, please contact us using the contact information in the “Contact Us” section below. If you are located in the United Kingdom or the European Economic Area, you have the right to complain to a data protection authority in your country about our collection and use of your personal data.

12. Contact Us

If you have any questions regarding this Privacy Policy or about your privacy when using our Services, please contact us at: contact@gosupercritical.com.